VP of Product Design, Zero
"Your Money, Your Planet"

At Zero, I played a pivotal role in shaping the product experience for a revolutionary banking initiative that seamlessly aligned financial services with environmental responsibility. As VP of Product Design, my focus was on creating intuitive, impactful solutions that empowered environmentally conscious users to make their money work toward achieving net-zero emissions.

Key Responsibilities:

• Feature Validation & Roadmap Planning: Strategically prioritized features and ensured alignment with both user needs and Zero’s mission.

• Partner Architecture: Curated and managed partnerships for critical components, including payment processing, card issuance, Open Banking, scheme membership, KYC, and merchant enrichment, to ensure seamless integration into the product ecosystem.

• UX/UI Design: Designed wireframes, user flows, and prototypes to deliver an intuitive and engaging user experience, translating complex processes into accessible interactions.

• Brand Strategy: Collaborated closely with the founding team to define and position Zero’s brand values, ensuring a cohesive narrative that resonated with our environmentally conscious audience.

• Customer Insights: Conducted and analyzed customer research, created detailed personas, and mapped out their ecosystems to inform product decisions and refine the user journey.

By combining innovative design with a deep commitment to sustainability, I helped lay the groundwork for a banking experience that empowers users to align their financial choices with their environmental values.